Stardoll's original name was Paperdollheaven.com, and started out as the hobby of the Scandinavian-born Liisa. Inspired by a childhood passion for paperdolls, Liisa started drawing dolls and accompanying wardrobes and taught herself web design. Her personal homepage rapidly became a popular destination for teens. In 2004, with the help of her son, she upgraded the site and called it Paperdoll Heaven. "Most online sites are focused on violence and competitiveness", says Liisa. "I wanted to create a positive online environment for young girls who are creative and interested in fashion. They are looking for alternatives to shoot 'em up and kill 'em up games." Liisa is still an important part of the Stardoll family and she makes new paper dolls every week which you can find at Stardoll.com, your paper doll heaven!
Stardoll's original name was Paperdollheaven.com, and started out as the hobby of the Scandinavian-born Liisa. Inspired by a childhood passion for paperdolls, Liisa started drawing dolls and accompanying wardrobes and taught herself web design. Her personal homepage rapidly became a popular destination for teens. In 2004, with the help of her son, she upgraded the site and called it Paperdoll Heaven. "Most online sites are focused on violence and competitiveness", says Liisa. "I wanted to create a positive online environment for young girls who are creative and interested in fashion. They are looking for alternatives to shoot 'em up and kill 'em up games." Liisa is still an important part of the Stardoll family and she makes new paper dolls every week which you can find at Stardoll.com, your paper doll heaven!
Hi! Yeah, the Stardoll story is truly amazing. You can read a great interview with Liisa here:
ReplyDeletehttp://www.hs.fi/english/article/Liisa+Wrang+-+the+rags-to-riches+story+behind+Stardoll/1135262186716
BTW, paperdollheaven.com still exists and I am in charge of it. It is about to become a semi-independent game website for girls.
http://www.facebook.com/officialpaperdollheaven
http://www.twitter.com/official_pdh